South Point to expand PromoNet couponing solution resort-wide
“We have been extremely satisfied with both the performance and reliability of the PromoNet couponing solution during the field trial. PromoNet has worked flawlessly without impacting our systems or EGMs and has provided significant redemption rates of over 50%,” said Cliff Paige, Director of Slots at South Point.
“In addition to providing us with the marketing tools, PromoNet provides us with the necessary business metrics software to analyze promotions, track effectiveness, and modify promotions as we better understand player behavior on our way to an enhanced resort experience,” Paige added.
“We are delighted with South Point’s decision to expand PromoNet within their property,” said Nick Micalizzi, VP of Sales and Marketing, North America for FutureLogic. “Using PromoNet’s automated trigger-based system, South Point is now running promotional campaigns targeting both carded and anonymous players. In the coming months, PromoNet will be instrumental as we work closely with South Point and other properties to help them achieve their ultimate goal of reaching ALL players in their properties.”
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