Scientific Games wraps 8th Security & Lottery Products Symposium

“Breaking Boundaries” was the theme for the Scientific Games 2012 Symposium, a unique combination of lottery security and marketing sessions to support the mission statement of most global lottery organizations to maximize revenue and protect integrity. The Symposium content was enhanced by specialists from 15 different security, risk management and marketing consultancies.

“As the lottery industry continually evolves, our 2012 Symposium focused on opportunities for lotteries to break new boundaries for growth and stakeholder development. This was an engaging, three-day exchange of ideas and solutions to help guide U.S. lotteries in their exploration of interactive opportunities and presented possibilities for international lotteries to venture into new business models and new product offerings,” said Jim Kennedy, Chief Marketing Officer for Scientific Games.

From social media to mobile and digital channels, to the changing world of retail, and player consumer research, the 2012 Symposium marketing sessions were designed to address the opportunities that affect a lottery’s bottom line and ability to fund worthy causes.

The Symposium security sessions were developed by Larry Potts, Chief Compliance Office and Corporate Director of Security for Scientific Games and former Deputy Director of the FBI. The sessions covered topics ranging from cyber threats to security for instant and electronic tickets, to retailer fraud, security audits and ticket testing.

Keynote speakers at the Scientific Games 2012 Symposium included Gordon Graham of Graham Research Consultants on “Five Concurrent Themes for Success,” Joe Koufman of Engauge Marketing on “Engaging Lottery Players in the Social and Mobile Space,” and Scott Miller of Core Strategy Group on “The Magic of Usage.”