It will be its official betting partner
Ladbrokes bets on Spanish football club Espanyol
2012-07-06
Reading time 35 seg
(Spain).- Ladbrokes has signed a deal to serve as an official sponsor through its Spain-facing LBapuestas brand of top-flight Spanish football club Espanyol. The agreement will see Ladbrokes serve as the official betting partner for the 112-year-old club, while the deal will also see the logo for LBapuestas appear on players’ shorts.
February saw Harrow-based Ladbrokes extend its sponsorship of the St Leger horse race by a further three years to take its backing for the oldest of the UK’s five Classic races to a full decade and it will hope to grow its presence in the newly regulated Spanish online sportsbetting market this with latest deal.
Barcelona-based Espanyol finished last season in a disappointing 14th after ending the previous campaign in eighth but has tasted success as recently as 2006 when it took home the Copa Del Rey trophy and earned a spot in the UEFA Cup competition.
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