Spielo introduces new and improved Casino Systems solutions

The solution sends SMS and email messages to targeted player groups. Its improved Crystal.net interface features customisable and player-friendly design.

It’s a unique promotional marketing tool designed to draw players into the casino, wherever they are, via their mobile phone, smartphone or PC with targeted promotions sent by email or SMS (text messages). Once in the casino, the player can use his or her promotion directly at the slot machine without queuing at a reception desk.

Designed to boost gaming for lapsed players and attract new players, myPromo offers targeted player marketing using any combination of demographic, geographic or player gaming behaviour criteria. For example, using demographic data, women players could be invited with a promotion limited to a particular day of the week for a “Ladies’ Night.” Using gaming behaviour data, promotions could target players who have been absent for a period of over six weeks, or, if desired, non-resident players could be targeted by country of residence.

The company is also releasing a dynamic new look for the Crystal.net player interface with an engaging, customisable, player-optimised design and powerful new features. More than a player interface, it is the powerful next generation online platform, which integrates with the wide range of Galaxis modules for casino operators.

The new design features a scrolling player menu on the Crystal.net touch-screen for dynamic, interactive player communications. It opens up exciting applications and value-added information at the touch of an icon.

The background can be customised to reinforce the casino’s identity, and adjustable menu icons add to the casino’s own multimedia animations. The jackpot hit animation can also be customised with a series of different animations for different jackpots.

The casino can also tailor screen backgrounds for each player level where, for instance, higher-level players would see a background that highlights their player status to increase the player’s feeling of recognition.