JAXX SE is now called mybet Holding

The shareholders thus accepted the proposal of the Management Board to place greater emphasis on the products sports betting, casino and poker through the change of name, bearing in mind that it has already been offering these under the mybet brand for some years. Lottery agency business, which was the former core business handled mainly under the umbrella of the JAXX brand, along with the naming and brand rights, was sold by JAXX SE in May 2012 for 12.5 million euros.

In 2006 the Kiel-based holding company acquired a majority interest in the still-young Maltese company PEI, which operates sports betting on the Internet at www.mybet.com. With the financial support of the holding company, the mybet product range was successfully expanded over the years that followed, accompanied by investment in new markets and sales channels. The average annual growth rate has been around 36 percent since 2006.

Today, mybet is one of European largest providers and most popular sports betting brands, with around one million registered customers and 500 betting shops.

mybet has licenses in various European countries and holds one of the seven licenses issued by the state of Schleswig-Holstein, on which basis mybet is also able to promote its products in Germany.