“As we have learned in other regulated markets, such as Italy and Belgium, there is a true market need for an offering that does not necessarily focus on hardcore Casino, but rather combines a softer and more mass market approach. The fact that we already have a few customers that will launch their sites immediately is yet another demonstration of our strategy,” added Shay Bar-Joseph.
NeoGames said that it has already signed deals with a number of skilled and experienced Marketing and Media companies to launch websites targeting the Instant Win and soft casino market in Denmark.