According to estimations by Juniper Research
Mobile betting could exceed the us$ 100 billion
(UK).- The mobile betting market has changed a lot during the last decade. WAP and SMS have led in to new technological forms in a sector that plans to exceed the us$ 100 billion in 2017, according to a study by Juniper Research.
2012-06-12
Reading time 38 seg
(UK).- The mobile betting market has changed a lot during the last decade. WAP and SMS have led in to new technological forms in a sector that plans to exceed the us$ 100 billion in 2017, according to a study by Juniper Research.
The smartphones and tablets were proposed as the present platforms, with multiple chances of future success. “There have been many improvements, The football UEFA championship will be a turning point for mobile betting and we have the aim to work actively in this business segment,” has pointed Marcel Puyk, CEO of Cellectivity, Bet2Go operator.
The 1 pound bet of Bet2Go in Ladbrokes on the Brazil-Turkey match of the Football World Cup in 2002 has gone down in history. “It is a very important momento to get involved in mobile betting. It is a market with an unstoppable growth and every day bettors demand better services. So we have to innovate and offer different ways of interaction”, has indicated Puyk.
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