Eurocoin applauds results from TransAct’s Epicentral install at Red Wind Casino

“The EpicentralR Print System is completely proving itself on the client’s casino floor. I admired the simplicity of the concept from the moment it was launched by TransAct and always knew, once installed; this system would have hugely positive impacts on player enrolment, player visits and ultimately the revenue of a casino. I am delighted that we now have actual & independent figures to share with our many European and African clients, comprehensively proving the major advantages this print system can deliver”

The EpicentralR Print System was installed in early February 2012 on all 975 slot machines at Red Wind, and the casino has seen a significant increase in new player enrolment; visits per player and overall player spend.

Since launching the EpicentralR powered ‘Windfall’ promotional campaign in February, Red Wind states that it has seen an approximate 30% increase in new player enrolment in their player loyalty club as well as an increase in the number of visits per player with top-tier players, in particular, increasing by over 10%. In addition, and perhaps more significantly, Red Wind has seen an increase in overall player spend with a nearly 25% increase in the number of registered players who are qualifying for their highest rated tiers.

Quinton Boshoff, General Manager of Nisqually Red Wind Casino stated, “We look forward to continued success with the new promotions we have planned. We believe we have only scratched the surface of what can be done with the Epicentral system”