MDI and Chevrolet extend licensing agreement
Available vehicles include the Camaro, Cruze, Sonic, Spark and Volt cars, along with the Silverado’s truck. The Corvette is once again offered as well, after a brief hiatus from lottery games.
“We’re very pleased to have renewed our agreement with Chevrolet and to be offering the Corvette again to lotteries,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games. “Chevrolet has a great lineup of award-winning cars and trucks, many of which have sold very well as instant games in the past. We’re happy to continue providing these brands to lotteries, to help them generate revenue for their good causes.”
More than a dozen lotteries have sold Corvette instant games, which have yielded an average sales index of 118. One state’s Corvette game was its top selling game for the first 13 weeks it was on sale, and had the highest sellout rate of any instant game ever sold in the jurisdiction. The Chevrolet Camaro and Silverado also have been popular choices for lotteries, often featured in games like “Muscle Car Money” and “Trucks & Bucks.”
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