Virgin Games partners with Playtech
The EdGE software should provide Virgin with a more cost effective solution to their already existing software by incorporting its easily integrated games engine. The platform's ICE back office tools will open up a number of performance enhancing options such marketing campaign support, report customization and customer support.
Virgin Games' Warren Elloff said about the current developments: "We are looking forward to working with GTS and through the delivery of their platform, we have access to a variety of leading games content from world class developers." Continuing his praise by saying, "ICE is a comprehensive management suite and we are confident that the added level of control we will have over our games content will have a very positive effect on our growth."
Playtech CEO Mor Weizer told reporters: "We are delighted that Virgin games, a well established and leading operator have chosen Playtech's GTS as their games integration partner and EdGE as their software solution. Virgin is setting new benchmarks in terms of their player promotion and marketing activities and we look forward to a successful partnership in 2010 and beyond."
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