Social gambling could be a us$ 100 billion industry by 2017
This increase is expected to stem from a surge in social gambling activity, which has seen some companies adapt to capitalise on this growing market. “Social gaming companies such as Zynga are seeking to move from play-for-fun casino games into real money gambling, while pure-play mobile casinos, including Probability, have begun to integrate with the Facebook mobile platform,” said Windsor Holden, author of the report. “In this way, consumers will be able to use their social networks to register for casino games, substantially increasing both the reach and engagement of such services.”
Several UK-facing sportsbooks are already seeing around 20 % of online wagers coming from mobile devices, like smartphones or tablets. While sports betting currently accounts for the largest share of mobile gambling, the report predicts that casino gaming will catch up by 2017.
Social media integration and the rise of social gaming has helped these figures along thus far, and the future holds more potential with the increasing deployment of mobile wallets, offering a viable alternative payment method for mobile gamblers.
Wilton Rancheria breaks ground on Sky River hotel resort development
Wazdan shortlisted in five categories at SBC Awards Americas 2026
Flutter boosts prediction market spending despite Q1 profit slump, cuts 2026 outlook
PrizePicks expands motorsports presence through Arrow McLaren IndyCar agreement
FanDuel CEO Amy Howe exits as Flutter faces industry shift and lowered forecast
Zitro Digital appoints Thiago Valadão as Commercial Director for Brazil
Sportsbook integration: Deploying betting widgets at scale
Riddec Games enters Nirmata Play distribution network through Stargate partnership
Flows secures Pennsylvania Gaming Control Board authorisation
Wazdan shortlisted in five categories at SBC Awards Americas 2026
