Swiss first free online casino available

Because Swiss legislation prohibits the operation and advertising of real money online casinos in Switzerland, the Swiss Casinos Group has opened its “Free Online Casino”. The game platform works just like any other online casino, but without real money. Players register in the “Free Online Casino” and receive credits, which are updated continuously in the player’s profile.

The points won while playing can be redeemed in the form of non-cash prizes ranging from a single drink to a lavish casino aperitif party for 20 people worth CHF 1,000. Players must be over 18 years of age and residents of Switzerland or Liechtenstein. Persons suspended or barred from playing, or who have restricted access will not be permitted to redeem their casino points for prize vouchers.

Gaming fans can choose from 24 different casino games – six card games, five table games, nine slots, and four video poker games. These of course include the classics like Black Jack and American Roulette, as well as lesser-known games such as Craps, Sic Bo and various poker games played against the casino.

In a subsequent phase to be completed by mid-year, the first “Freeroll Online Poker Room” in Switzerland will open its virtual poker tables and add to its range of offerings by including the “Free Online Casino”. Poker enthusiasts can then play for interesting prize pools, including casino prizes, value chips or seats for a poker tournament at the casino.

In addition to the new Grand Casino in Zurich, Swiss Casinos is also undertaking innovative expansion on the Internet. The “Free Online Casino” has laid the foundation for future expansion in both a liberalized and regulated online gaming market in Switzerland.

The idea behind the online gaming platform is to bring potential visitors together outside the land-based casinos and use incentives in the form of rewards to make the next casino visit more attractive. When guests visit one of the land-based casinos belonging to the Swiss Casinos Group for the first time, they will receive a “Lucky Card” with incentives to encourage repeat visits. The combination of the “Free Online Casino” and the “Lucky Card” is a powerful marketing tool for attracting new guests and building up a clientele base.

The “Free Online Casino” offers regular guests an incentive as well. Thus, the opportunity to earn rewards that can be redeemed on the next visit to a casino is an integral part of a far-reaching CRM strategy and serves to differentiate Swiss Casinos in Switzerland’s highly competitive casino market.

Swiss Casinos Services AG, Zurich, redesigned the website and developed the “Free Online Casino” for Swiss Casinos within a year under the direction of Rolf Holtkamp (Head of CRM & Digital Marketing) and the support of Nina Vetsch (Planner CRM & Digital Marketing). Others that also helped implement the project include zehnplus GmbH, Zurich (internet agency).