Positive results of TransAct’s Epicentral Print System at Red Wind Casino

Since launching their Epicentral-powered Windfall promotional campaign in February, Red Wind has seen a roughly 30% increase in new player enrollment in their player loyalty club, as well as an increase in number of visits per player, with top-tier player visits in particular increasing by over 10%.

“We are extremely pleased at the impact Epicentral and our Windfall campaign have had on our results,” stated Quinton Boshoff, General Manager of Nisqually Red Wind Casino. “TransAct’s team has worked well with our staff to ensure that we were able to achieve these results and we look forward to continued success with the new promotions we have planned. We believe we have only scratched the surface of what can be done with this system.”

In addition, Red Wind has also seen an increase in overall player spend with a nearly 25% increase in the number of club registered players who are qualifying for their highest rated tiers and an over 10% increase in the number of guests who are earning club rewards through their increased play. In addition, Red Wind has seen their average daily theoretical win for their top tier players increase by nearly 5% since going live with Epicentral.

“We are very happy to see our partners at Nisqually Red Wind achieving these types of results with our new Epicentral Print System,” said Bart Shuldman, Chairman and CEO of TransAct Technologies. “We look forward to working with other casinos in the coming months to accomplish similar results for their properties.”

The new Epicentral Print System – connected directly to TransAct’s ServerPort device inside the slot machine – is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons to be distributed to customers on a real-time basis at a slot machine. Additionally, the system works with all existing slot systems and games as it is separate and distinct from the slot system itself. With this, casinos will be able to use the Epicentral Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience.