Svenska Spel names Chief Strategist
Jannero became Marketing Director for Svenska Spel in July of 2010 following the sacking of Tomas Agrell having joined the operator only a year earlier from Absolut Vodka where he held several leadership positions including Global Brand Director. “This is a new position that will support our strategy and a role that will drive operations,” said Jannero.
“The main focus will be to make sure that the overall business strategies are relevant, clear and that they are kept together to work towards over-arching goals. It is a very exciting and challenging role.”
Svenska Spel revealed that the new post has seen Jannero become part of its senior management team reporting directly to its CEO, Lennart Kall. “The speed of development in the gaming market is incredibly fast right now with rapid technical developments, changing consumer behaviours and an increased focus on competition,” said Kall.
“My aim with this position is to strengthen the strategic outlook and create enough power to drive and develop the business strategies. Peter is a key figure in Svenska Spel’s pursuit to become a modern consumer and brand-orientated company.”
International travel to Las Vegas declines 4.8% in 2025, with Canadian visits down 17.4%
PrizePicks expands motorsports presence through Arrow McLaren IndyCar agreement
FanDuel CEO Amy Howe exits as Flutter faces industry shift and lowered forecast
Entain director Ricky Sandler to step down as Eminence prepares to liquidate shares
Flutter boosts prediction market spending despite Q1 profit slump, cuts 2026 outlook
Riddec Games enters Nirmata Play distribution network through Stargate partnership
Sportsbook integration: Deploying betting widgets at scale
Flows secures Pennsylvania Gaming Control Board authorisation
Aristocrat Gaming showcases new Asia-focused portfolio at G2E Asia
