US Playing Card and digi117 team up to introduce Zeniz

Operating under a freemium model, with a new game planned for addition to the platform every two months, Zeniz's social gaming network provides brands with a Main Stage where players can engage with mobile games through interactive, 3D graphics and video before entering the branded game rooms.

"Our product is more than just another poker app, it's a virtual casino: one lobby with digital entertainment as well as many games," said Marc Hill, President of USPC.  "The platform is targeted to social gamers with high-end graphics optimized for mobile devices and tablets that bring together critical game attributes and branding opportunities that don't exist in any other mobile game application.  Our platform introduces new technology and exciting new ways to play casino games in both single-play and social-play modes. "

USPC, the largest provider of playing cards in North America and owner of the Bicycle, Bee, and Aristocrat playing card brands, is executing an aggressive digital strategy aimed at re-positioning USPC as a provider of entertainment targeted at a new generation of customers.

"We are excited to be partnered with USPC and feel lucky to be involved with a visionary like Marc helping to implement the USPC digital strategy," said Vadim Chernega, President of digi117.  "After designing, developing and promoting over two hundred mobile applications with millions of downloads, we feel confident our experience will make this game a winner.  We have some of the most talented designers, and we have launched a new-to-the-world social gaming concept."

"USPC has been providing games and entertainment for 125 years, but as entertainment becomes centered on digital, we know we have to offer our customers a new way to play," said Hill.  "Our vision is to leverage our heritage and develop a revenue-generating social gaming company to compete in the mobile application space."