New installation for Bally’s iView Display Manager and Elite Bonusing Suite

The Eldorado is using iVIEW DM with the Elite Bonusing Suite to enable interactive, floor-wide player-bonusing applications such as U-Spin Bonusing, Lucky Match Bonusing, Dynamic Random Bonusing, DM Tournaments and Virtual Racing events.

The Eldorado is hosting daily Virtual Racing events in which each player chooses a horse to wager on and watches the race unfold on the in-game screen and overhead CoolSign®-managed media displays.  Additionally, the casino introduced multi-tiered bonus wheel promotions on multiple manufacturers’ games for thrilling new ways to win.

“Since the field trial began, the iVIEW DM machines have experienced a 40 percent increase in play,” said Rob Mouchou, Vice President of Casino Operations at the Eldorado Casino Reno. “The promotions have been very successful and we believe that will continue. Our players have had a great time with events like Virtual Racing. You can feel the excitement on the floor and that differentiates us from the competition.”

Mouchou added, “U-Spin Bonusing has added a new element to our casino floor.  Being the first casino in Nevada to feature the excitement of Bally’s Elite Bonusing Suite solutions helps us stand out. We’re confident Bally’s technology will continue to help us build player loyalty.”

The Eldorado plans to add additional features for players over the next few months.

“We are very proud the Eldorado Hotel Casino has implemented our trailblazing iVIEW DM and Elite Bonusing Suite systems solutions,” said Bally Technologies’ President and Chief Operating Officer Ramesh Srinivasan. “It is especially exciting that casino patrons can experience the fun and excitement of events like Virtual Racing and U-Spin Bonusing that offer second ways to win and increased anticipation during game play.”