Alejandra Burato, Director of Belatra for Latin America

“This year we expect to focus in Central America”

2012-04-23
Reading time 1:19 min
(Colombia, exclusive Yogonet.com).- Talking to Yogonet.com, Alejandra Burato, Director of Belatra for Latin America, commented about the new games of the Multi Vision Plus platform that the company presented in FADJA, Colombia. She also talked about the new regional distributor, MundoVideo, and firm’s new strategies in the rest of the markets.

What products have you been presenting in the Colombian market?
We were launching games in the Multi Vision Plus platform, a development we have already presenting in SAGSE, which offers the chance to play four games in one. We were the first company in the market in having that product, which is giving us a lot of satisfactions, so we are proud of showcasing it in Colombia, where it has attracted a lot of attention.

Do you have a new representative in Colombia?
Yes. Two months ago we signed an agreement of exclusive distribution for Colombia with the firm MundoVideo, and we can say that we are very happy with the first results. After a lot of negotiations, we managed to sign the contract, and we are really very proud, and we see that this union of sinergies between companies will be successful.

Which are the strategies to continue growing in the different markets of the region? Due to the fact that in Colombia you have a new distributor, will you replicate this model in other markets?
Yes. We have distributors in different markets, such as Mexico. We are currently evaluating a distribution in Peru, which we have not closed yet, but we are negotiating strongly with two companies, so we expect to obtain a good agreement. And this year we expect to focus in Central America, which is a market in which we have not had access.

In which other events will you be present within the year?
We will go to Panama, and, as usual, in SAGSE Buenos Aires, of course, which is a very important event for us. And obviously, in Las Vegas and London.

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