IGT systems at BorderTown Casinos to maximize floor performance

The IGT systems are replacing BorderTown's current competitor systems.

"The ability to manage the games and themes on our floor to cater to our players' preferences will enable us to deliver a more valuable entertainment experience," West added.

IGT's Advantage and sbX systems will enable BorderTown Casinos to deliver engaging player experiences by quickly making decisions regarding game content and themes. They will also be able to successfully integrate a one-card solution that would drive player loyalty to allow for cross-property credit and rewards, something which was previously unattainable with their existing system.

"We are so pleased that BorderTown has chosen IGT as its systems solution provider," said Eric Tom, IGT EVP of North America Sales & Global Services. "By choosing IGT's holistic systems vision shortly after implementing a competitor's solution, our current IGT customers are provided an even stronger sense of validation."

sbX integrated system will provide BorderTown with the ability to show server-based driven apps through a secondary window on all IGT games, which deliver offers and other perks of play to its players, right at the game, without having their play interrupted.