“We will show our latest products at FADJA”

What business opportunities does FADJA represent for Bally?
At FADJA, we will showcase our latest products, which are supported by excellent commercial conditions. Our goal is to achieve a better penetration in this market, and FADJA is an excellent opportunity to achieve it, because the most important decision-makers will participate in this event. We expect to see all of them.

What will your participation at the show consist of?
We will present our latest selection of innovative games, with more than 30 new titles in exhibition, of which the most remarkable will be mega-brands Grease and Michael Jackson King of Pop. Both have a very strong global appeal.

Michael Jackson King of Pop brings to the world of slots one of the most popular and influential artists of all times, in a thrilling music-filled game, and is presented on the new Bally Pro Series V22/32 cabinet, with the new custom, professional Pro Series surround-sound chair.

Offering everything from mystery wilds bonuses and free games bonus events, and featuring hit songs Bad, Beat It, Billie Jean, Dirty Diana, and Smooth Criminal, this game is highlighted by a U-Spin Platinum Record Bonus and video clips showcasing the performer.

We’ll also show GREASE. Inspired by the 1978 American musical film about two love-struck teens in a 1950s high school, this is Bally’s first double-play game, featuring two, 25-line games – enabling the player to play two games at once. The game captures every detail of this iconic film to deliver an unforgettable gaming experience. Players will see various scenes from the film during game play, along with music clips and bonus events based on the film and its cast members.

What are your expectations on Coljuegos, the new Colombian regulatory entity? In your view, in what way will this state entity have influence on the industry?
A legal frame always contributes positively in the activity of a country. Clear laws favor the regularization of the sector. We understand it is just starting and requires a great deal of participation, not only from the government and the operators, but also from manufacturers, who try to contribute with their products to the improvement of the market in general.

How important is Colombia to Bally’s strategy?
We see the Colombian market has one of the greatest growth potentials in the region. Several circumstances make us expect important growth for the following year. As I said before, our main aim is to achieve more penetration in this market. We have been working diligently on the introduction of the Alpha II platform, obtaining not only a positive response from our customers on the product, but also excellent results on all of our latest releases.

What is the position of the company in Colombia in the development of games related to games for participation and leasing?
In the last two years, Bally has been doing a great job in Colombia. We have established a local entity to boost the Gaming Ops business. We work   with a local seller that is always available to our customers and who offers excellent operational support. Clearly, these initiatives have repositioned Bally very well in this market. We will continue working hard on this strategy.