“After 18 long months of negotiations between both companies, we are proud of being able to formalize this strategic agreement between our companies. MundoVideo is a great leader in the Colombian market, its recognition, its wide track record and potential is vital for Belatra in the sustained growth within this market. We know that the two firms will be able to complement each other and offer the customer the synergy that must work between both parties,” assured Alejandra Burato, Director of Belatra for Latin America.
“Belatra offices in Latin America, located in Buenos Aires, will continue managing the operation of this strategic alliance. And it will just commercialize its products for the Colombian market through its exclusive distributor MundoVideo,” added the executive.
“This way, we aim to offer the customer a more customized, agile and dynamic service. After the big penetration that our products have managed to achieve in such market, we felt we had to supply the customer demand locally. So we searched for one of the most remarkable Colombian companies with the greatest experience in this country, which was able to adapt to our demands as well as to the customer needs”.
“Today, our company counts with a remarkable recognition worldwide that must guarantee the quality of its products and services; it is global leader in post-sales service and counts with an important number of machines installed in Colombia which, on top of continuing supplying our products, must offer monitoring and service to the customers that have already chosen us”, concluded Burato.