Aristocrat partners with Magic Dreams to enter Comma 6A market

“We are truly proud to announce this partnership with Aristocrat, it means that our experience and the primary role we play in our home market are recognised as key values for an excellent synergy,” said Luca Gerardini, Managing Director of Magic Dreams.  “We are happy with the close co-operation so far and we are convinced this will be an intensive and long term relationship.”

Daniel Lindsay, General Manager – Emerging European Markets for Aristocrat, said Magic Dreams’ exceptional knowledge and expertise in the Italian AWP field constitute a unique added value for successful progression. “Aristocrat already has a substantial presence in Italy’s Comma 6b (VLT) and Class III (casino) markets. This new development will add further penetration and proliferation in one of Europe’s most significant gaming jurisdictions. It’s a segment in a market that is too important to ignore,” he said.

“The first game being introduced into the Italian AWP market, subject to regulatory approval, is More Pearls, which will be presented on the Magic Dreams stand at the 2012 Enada Primavera exhibition in Rimini. Not only is this one of the latest global releases from Aristocrat, it also represents an innovative concept never seen before in the local market.”