Fortuna merges marketing of lottery and sports betting
Zdenek Lang will become the new Marketing Director of FEG. He has been already cooperating on the key marketing activities of the company since 2006. Lenka Janouchova, current Marketing Director of Fortuna Loterie is leaving the organization and present marketer of Sports Betting, Vladan Crha, will step into a role of Director of Investor Relations of Fortuna Entertainment Group reporting to interim CEO Wilf Walsh.
“This year’s marketing priority will be a strong support of further development of the Lottery project. I thank Lenka for all we succeeded in during the last year in establishing the new lottery business. Owing to the integrated marketing communication the Loto brand knows about 75% of population now,” said Wilf Walsh, CEO, Fortuna Entertainment Group.
“I am sure Zdenek will follow up with the successful entrance of Fortuna into the Czech lottery market where we have gained significant market share in mere six month,” Walsh added.
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