In 2009, Codere brought its premium brand, Crown Casino, to the country transforming the old Cali Gran Casino with a new air of sophistication and style making Crown Cali the largest casino in the country. That year the firm also opened the Crown Casino Palatino and, in December 2011, launched Crown Unicentro Bogota.
"Codere premium brand, Crown Casino, is the single most innovative and comprehensive concept as to gaming offer and responsible entertainment is concerned, bringing the country to the highest specifications of comfort, design and services in the latest developments carried in North America and some Southeast Asian countries," the company stated.
"Crown is more than just casinos, it is integral entertainment spaces that incorporates gaming machines, bingo, table games, dining and entertainment of high quality, all developed under the concept of Customer Experience Management, where we are obsessed by offering our customers an experience of world class with the highest standards of international class," said Diego Felipe Navarro, COO and Country Manager of Grupo Codere Colombia.