Advertising revenues and sales of virtual goods in the social gaming space is set to hit us$ 5 billion by 2015 and it is predicted that the majority of this revenue will be generated by the US market. The launch has been designed to target this market and attract “play for free” players which will enable Cozy Games to react quickly when changes are made to US legislation for online gaming.
Commenting on the launch, Chief Operating Officer Tim Green said: “We offer our customers an instant revenue stream and unparalleled expertise within social gaming. The launch of the US focused platform offers a whole host of opportunities for those seeking a managed white label solution. We are actively looking to work with partners to develop mobile and social gaming opportunities in the US and elsewhere, so pop by our stand at ICE to learn more.”