Player Response Marketing debuts at ICE

The Canadian firm was launched last year by casino and poker site management, affiliate programme direction and land-based casino promotion marketing professionals Jason Butcher, James Bradley and Gian Perroni, and revealed that one visitor to its stand at London’s Earls Court Exhibition Centre this week will take home a direct mail package worth approximately us$ 10,000 that is set to include custom printing, full production, postage and gambler targeted data.

In addition to providing services for a range of gaming clients, Player Response Marketing stated that it also ‘manages the marketing and affiliate programmes for several online brands’ in addition to representing CasinoZone, which is a customisable Facebook application that allows casinos to help direct additional traffic to their real-money operations and develop another revenue stream.

“Even though we have taken a stand in the iGaming section, we actually work with both online and land-based gaming operations,” said Perroni. “We look forward to spending time with current and prospective clients while we’re in London for ICE and the London Affiliate Conference. “We provide full support from inception through operations and can help clients build this important part of their brand marketing moving forward,” he concluded.