The AIPLA 2012 Mid-Winter Institute will be held at Caesars Palace, Las Vegas, January 23 -26.
"From the entertainment world to the board room, the understanding and protection of intellectual property becomes increasingly important in business today," said T. Rao Coca, IGT vice president of Intellectual Property and Licensing. "Knowing that the protection of intellectual property is crucial to our industry, IGT is honored to sponsor this event that will help strengthen the skills of these vital and highly specialized lawyers."
Tomorrow, January 24, Boris Hallerbach, senior manager of Product Management at IGT will share the podium with Gregory G. Economos, senior vice president, Global Consumer Products for Sony Pictures Entertainment. Their luncheon topic will focus on casino floor games. Now more than ever, they are more than fun and games, they are big business and increasingly focus on big brands.
Discussions will include "How are these licensed brands and titles adapted for use in casino slot games?" The keynote presenters will discuss how licensor and licensee work together to effectively utilize intellectual property content such as brands in casino game development.
During the four-day annual institute, distinguished speakers from the bench, the US Patent & Trademark Office, in-house legal departments and law firms will address the economic, management and legal challenges that they are facing.