Bally names new Director of Games Sales for Europe and Northern Africa

Tsapatos will manage the regional sales force and oversee all gaming equipment sales throughout Europe and northern Africa. Among Stelios’ objectives will be to lead Bally’s product proliferation in both western and eastern Europe and further establish Bally’s presence and leadership in these important gaming markets. 

Most recently, Stelios served as Sales Manager of Europe for IGT. In this capacity, he was responsible for developing and executing the sales strategy in several European countries and maintaining relationships with key accounts. While at IGT, Stelios was vital in the achievement of exponential market growth in Europe, the Middle East, and Africa (EMEA) over a period of six years. He also exceeded sales targets consistently year after year, meeting both personal and business goals. 

“We are extremely fortunate to have Stelios leading our European sales team,” said Marco Herrera, Bally’s Vice President and Managing Director of the EMEA region. “His sound grasp of commercial aspects, good business sense, and his energetic management style, combined with a successful track record in sales within the gaming industry, makes Stelios a valuable member of Bally’s global sales team and will surely help us strengthen our customer relationships.”

"I am truly excited about joining Bally at this time exciting time in the Company’s 80-year history,” Stelios said. “Through its unique mix of trailblazing games and systems products, Bally is ideally positioned to bring new and exciting value propositions to our European customers. I look forward to contributing to the Company’s success and our customers’ growth in the years to come."