“ICE is the best opportunity to meet potential customers”

What are your expectations about the last ICE to be held on Earls Court?
As the ICE is the most important exhibition on the Gaming calendar and visitor numbers are increasing each year, this exhibition is the best opportunity to meet potential customers. Previous years we have already noticed more and more decision makers are visiting the show. Besides looking for new customers, we are also inviting our existing customers to our stand in London to discuss their operations and demonstrate our latest products. Again, in this edition our products will be visible all across the exhibition floor with signs on the stands of major slot manufacturers like IGT, Spielo, Konami & Novomatic.

Will you launch new products in London?
We have developed a unique process to reduce the housing of a casino sign to only 2 cm! Combined with ultra thin LED screens the total thickness of the signs is only 7 cm. We can manufacture this revolutionary product in every shape required, equipped with multiple different sizes Plasma, LCD and also the latest LED displays. In combination with our Multi Media solution you can use it to display commercial messages and real-time Jackpots.

Due to the cost effective production process and the use of ultra-light but very rigid material this new sign concept differs from all existing casino signage solutions. This material helps to decrease the need of ongoing maintenance of these signs which is a big advantage for casino operators whose gaming venues are open 24/7. We offer numerous different models and dimensions; combined with a wide colour spectrum the options are endless.

Besides the signs we will also demonstrate the endless possibilities of our multimedia system. After teaming up with one of the leading multimedia providers on the market today, their award winning solution combines digital signage with real-time integrated jackpot meters. Casino operators are now able to maximize the impact of their jackpots combined with commercial messages throughout their entire operation; the customers will always get the right message at the right time.

What are the main benefits of the products that you will present?
Ultra Thin Sign benefits are:

Low investment
2-4 weeks production time
50% reduction in transport costs
Low power consumption
Easy installation
Mounting on any wall
Easy re-facing
Single & double sided
40-60% weight reduction
Maintenance free
Optional rotating
Telescopic legs

With this new Ultra Thin Sign Line casino operators are able to maximize the impact of their jackpots with the minimum of investment; it is a great way to improve the gaming floor.

What are your main markets in Europe? How is positioned the company in this continent?
At the moment our main focus is still on the Italian market, we already supplied a major part of signs to Lottomatica which is one of the biggest concessionaires in Italy. Besides this we just closed a major deal with Sisal Match Point S.P.A another big player in the market we will supply our multimedia system to display their jackpots and Ultra Thin Signs to all their venues throughout Italy in 2012.

What are your next plans for this region?
We will continue to focus 100% on this country but we will also look after the rest of Europe and worldwide regions like South-Africa and Asia, we are always interested in other parts of the world.