MDI and NBA extend licensing partnership

Since MDI first obtained the license for the lottery category in 2002, a total of 19 lotteries have implemented 25 different NBA games. The retail value of tickets printed has topped us$ 300 million, with net proceeds going towards lotteries good causes, including education, environmental programs, public safety, veterans support and senior citizen community centers.  Prizes typically include authentic merchandise such as jerseys and basketballs, adding to the appeal of the games for NBA fans

“There is an enormous demand for the NBA, and we are pleased to be able to offer a great assortment of NBA merchandise packages and licensed games featuring the team logos and player images for fans nationwide,” said Steve Saferin, President, Properties Group and Chief Creative Officer for Scientific Games.

Rob Millman, Senior Vice President, Business Development for the NBAs Global Merchandising Group, commented: “MDI has been a valued partner of the NBA for ten years. We look forward to an extension of our relationship as we mutually explore additional opportunities to expand the category.”

The NBA was the first professional sports league to enter the lottery category, but has been joined more recently by a number of other sports properties including Major League Baseball, National Hockey League, Major League Soccer, Ultimate Fighting Championship and NASCAR.