Fechaza

Intralot launches new lottery game in Peru

2011-12-27
Reading time 1:01 min
(Peru).- Intralot’s subsidiary in Peru, Intralot de Peru, continued the enrichment of its product portfolio with the introduction of its new lottery game Fechaza, a way of saying Great Date in Peru. This new product is a digit game that invites players to bet on their favorite dates and win up to 15,000 times their bet placement.

"The launch of this new product is in line with our strategy to renew our product portfolio and offer to our customers innovative, fast, exciting and engaging new games. The original game will be initially offered through Intralot de Peru website www.intralot.com.pe; on a later stage it will be also distributed through our traditional retail network”, stated Vangelis Apostolakopoulos, Executive President and General Manager of Intralot de Peru.

“We believe that players will embrace this new game as Peruvian people like to use their favorite dates to select their lottery numbers and this game provides exactly this opportunity, allowing them to bet the minimum amount of us$ 0.18 (0.5 soles) or any multiple of it. The game offers a variety of betting options, thus the consumer can bet on a date, a month, a year, or any combination of the three elements. As a result players will have the chance to win up to 15,000 times their bet.”

“In addition the 15 minutes draw interval of this game brings excitement to the players, as they can try their luck on the preferred dates more frequently”, added Sandra Merino, Marketing Manager of the Lottery Business Unit of Intralot de Peru.

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