“Overall 2011 was a defining year in terms of Ainsworth’s international expansion”

What is the balance of this 2011?
Highlights of 2011 include the global launch of a stunning line-up of new A560 product innovations appropriately tagged “A Galaxy of Options”. We were delighted to report that the new North American headquarters in Las Vegas became operational in 2011 with many industry experienced sales, marketing & R&D staff already on-board. The year for us culminated in achieving a landmark for the company with the first A560 approvals in Nevada after successful product trials. Overall 2011 was a defining year in terms of Ainsworth’s international expansion.

In your opinion, what was the most outstanding news of the year?
The creation of Ainsworth’s exciting Galaxy of Options A560 range was definitely outstanding news.  The range was created to offer greater flexibility by providing customers a mix ‘n match approach to product configuration across the entire game portfolio. Now with the latest advances in A560 technology such as Mega Top, World of Jackpots, OLED dynamic button panel & high denomination games, the opportunity to tailor a complete range of products to every floor has been a key product development objective.

In your opinion, what was the most innovative product or service launched this year?
The introduction of Mega Top, Ainsworth’s newest A560 cabinet which stands above all others! Reaching for the stars is the stylish new 32” LCD top box with exciting event driven LED lighting. Standing over 7 feet tall, the Mega Top range offers an imposing centrepiece for any gaming floor. The first Mega Top release is the highly anticipated Players Paradise Platinum with 6 levels of big-time link progressive prizes and the exclusive Platinum Play feature game.

What are the company's plans for 2012?
After a tremendous year of international success in 2011 the plan for 2012 is to continue to launch ahead at full steam.  We will further expand our cabinet technology with new presentation mediums which utilize advanced hardware solutions. Ainsworth is continually driven by R&D programs focused on innovative new product presentations and unique game technologies. The end goal is a world class product offering featuring a complete range of versatile cabinet options to support its rapidly expanding international game range and providing total flexibility for operators to maximize value on their investment.