Seminole of Florida select’s Bally’s solutions

2011-12-08

Reading time 1:34 min

(US).- Bally Technologies informed that the Seminole Tribe of Florida is implementing its iVIEW DM and Elite Bonusing Suite solutions to engage and excite patrons at its Seminole Casino Coconut Creek. As part of its major casino expansion at the property, the Seminole Tribe is implementing the iVIEW DM player-user-interface on the majority of the casino’s 2,400 games to elevate customer service and increase excitement across the casino floor.

Used together, iVIEW DM and the Elite Bonusing Suite applications enable interactive, floor-wide player-bonusing applications such as instant slot tournaments, virtual-racing events, and U-Spin real-time bonusing – on most gaming devices with a touch-screen display – without interrupting base-game play.

“We saw just how powerful these promotions can be when we attended Bally’s Systems User Conference last March and experienced the DM Tournaments and virtual-racing events ourselves live on the casino floor,” said Paul Tjoumakaris, Senior Vice President of Gaming for the Seminole Tribe of Florida. “With the expansion and remodel of our Coconut Creek casino, we’re excited to use these solutions to elevate patron self-service at the game and generate buzz on the floor.”

The Seminole Tribe’s investment in iVIEW DM and the Elite Bonusing Suite follows an enterprise-wide agreement that they signed last spring to upgrade their operations with Bally’s SDS Windows slot-management and slot-accounting system at six casinos in Florida.

“We have had a long-standing partnership with Seminole Gaming and are thrilled to take it to the next level with iVIEW DM and the Elite Bonusing Suite,” said Ramesh Srinivasan, President and Chief Operating Officer of Bally Technologies. “When it comes to engaging players and delivering great service at the point-of-play without interrupting that vital slot revenue stream, these tools are very powerful.”

Along with the new investments in Bally products, Seminole Gaming is using a host of other Bally solutions throughout their operations, which boast the largest high-speed Game-to-System (G2S) network in the gaming industry using Bally’s systems since 2007.

Every one of their more than 11,000 games feature Bally’s iVIEW player-user-interface displays, and the Seminole Tribe also uses Bally Command Center for centralized upload of iVIEW content; eTICKET for ticket-in/ticket-out, Bally Power Bonusing for bonusing, gaming, and promotions; Tableview for real-time table ratings and table management; and CMP for casino accounting, financial audits, reporting and compliance, player ratings, and management of player-loyalty programs.