SAZKA steps into next phase of its advertising campaign
“While the November introductory part of the campaign was aimed primarily at restoring consumer confidence, in December we will introduce a classic campaign focused on product, especially high jackpot,” says Jana Studničková, member of the Board of SAZKA sázková kancelář, responsible for marketing.
The creative concept utilizes the main attributes of traditional Sportka game - fun and desire to win. The slogan reads: “Win the Sportka lottery - and do just what you really enjoy”. Jaromír Jágr will then, one-by-one, introduce various unexpected roles which “he really enjoys”.
Christmas TV spots will appear on all major TV stations until the end of this calendar year. The campaign will be supplemented by outdoor and print advertising focused on three main games of SAZKA: Sportka, Lucky 10 and Euromilióny.
SAZKA sázková kancelář launched an intensive advertising campaign aimed at restoring the customer confidence and enhancing the sales on 2 November.
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