A milestone for the company
Amaya successfully launches SMS game in Uganda
(Uganda).- Entertainment solutions provider for the regulated gaming industry, Amaya Gaming Group, announced the official launch of the Yoola Obukadde SMS game, its Short Message Service (SMS) game in Uganda.
2011-11-24
Reading time 26 seg
(Uganda).- Entertainment solutions provider for the regulated gaming industry, Amaya Gaming Group, announced the official launch of the Yoola Obukadde SMS game, its Short Message Service (SMS) game in Uganda.
"This launch is an exciting milestone for Amaya," said David Baazov, President and Chief Executive Officer of Amaya Gaming Group. "Our previous experience deploying similar SMS solutions validates the effectiveness of our technology and the strong market demand for such a service."
Earlier this year, Amaya successfully launched an SMS lottery campaign in neighbouring Kenya. Consumer response exceeded expectations, with entries peaking at over 200,000 per day. It is estimated that there are more than 10 million mobile phone users in Uganda.
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