“SAGSE was a great point of entry for ECP to extend its reach into South America”

How did you see the 19th edition of SAGSE Buenos Aires?
Elite Casino Products (ECP) was exceptionally pleased with the 2011 SAGSE show in Buenos Aires. This was the first time that ECP displayed its products at the tradeshow. Team members onsite representing the company were James Fitch, General Manager, and Jayne Alm, Marketing Manager. ECP found the overall show attendance to be very good, with a large representation of industry-leading gaming companies.

What is your evaluation of your company participation?
The SAGSE show was a wonderful point of entry for ECP to extend its reach into South America. Our participation in the show yielded positive results, and we look forward to ECP's next opportunity to display more of our products at the next expo.

What product of your catalogue received more interest on behalf of the visitors?
Elite Casino Products NITRO Slot Cabinet Series received the a lot of attention at the SAGSE show. In association with its partner Oxford-based International Brand Gaming (specialist OEM solution provider), ECP displayed the NITRO cabinet on Suzo South America’s stand. The cabinet has been receiving an extremely positive response throughout the gaming industry, and interest in the product continued with a great reception at SAGSE.

What are the main characteristics of the products that you have exhibited in Buenos Aires?
ECP’s NITRO series features a sophisticated dual-screen 22-inch cabinet and a new 32-inch portrait unit that immerses players with brilliant graphics and premium sound. The NITRO Series has contemporary aesthetic styling, a space-saving slim profile, and new premium features which distinguish the products from existing offerings.
NITRO cabinets have outstanding interactive lighting and styling features that bring players into the game to enjoy a more engaging experience. Players are submerged in a unique gaming experience with NITRO’s energizing sound system and vibrant edgelighting that can be programmed to coordinate with game themes. Cabinet features can be customized to client specifications. In addition to attractive styling and functionality, Elite Casino Products’ NITRO slot cabinet was designed with ergonomic comfort in mind.
In developing the NITRO series, ECP took an in-depth look into the ergonomic design of the products to ensure player comfort and to maximize time on device. With the knowledge and information gained directly from the slot players, combined with expertise in design engineering, ECP develops products that please both players and game manufacturers.

What are your next plans for the Latin American market?
This gaming market is growing, and we know that our products, particularly the NITRO Series, offer game manufacturers in South America a flexible, robust turn-key solution for their slot cabinet needs. We are excited to develop relationships with our clients and prospects in the region and anticipate exciting growth opportunities for ECP and its partners.