Argentina: Leaders of the industry analyzed the gaming offer of regional casinos

The speakers panel was formed by Augusto César Dechat (Slots Manager of Trilenium Casino -), Ariel Castillo (Aristocrat - Sales Account Manager Latin America), Leonardo Sosa (IGT - Product Manager)  and Agustín Cavanna (Bingo Golden Jack – Commercial Manager).

“The main aim is to attract more people for more time. Not everyone plays in the same manner so it is necessary to diversify the products, in order to result an attractive experience,” began Ariel Castillo (Aristocrat - Sales Account Manager Latin America). “The play-style has changed. Many years ago, we started with the most basic games, but the new public starts with multiline or video games. In a casino mix, the biggest number of proposals have to be analyzed with regards to gaming alternatives, to reach more public and so generate more income”.

With regards to this issue, Augusto César Dechat (Slots Manager of Trilenium Casino -) shared his experience in a field test: “In Misiones province we incorporated a lot of technology and it didn’t work out. It is not always good. It is important to consider what do local people want. A previous analysis is important in case it is installed in a place where there was no previous gaming experience, in order to have a parameter of the initial size of the operation and what type of offer to put in that endeavour”.

Dechat assured that the definition of the mix has to do with a sum of things. In the first place, demogaphy and the public targeted, and considering that demography, the hard parameters of the mix design are established.

Progressive games, according to Agustín Cavanna, must be put in homogeneous ways, because they are a very important marketing tool. “We use them to convert cold zones into hot zones, because they attract many players and, once the zone is saturated, players gamble in games that are in the periphery,” he explained.

With regards to classic games, Leonardo Sosa, pointed that “classic does not mean old. There are games that last in time and are still relevant after eight years; these are key for any casino. Premium games have an important difference towards hardware, which attracts gamblers that are in search of that brand, not always have the top collection but are distinctive products”. However, panelists agreed that constant changes have to be generated, instead of generating tedium.

With regards to one of the latest novelties, the community games, Leonardo Sosa assured that “we are in search of a new segment in order to attract new players”.

The following issue of debate were the configurations and mathematics of games. “At the moment of installing a progressive, it is imperative to sit with the manufacturers and ask for advice, because if it is not well configured, it will not work 100 %,” pointed Cavanna.

“We have to try to know the games deeply, to know the possibilities of configuration to know what parameters may affect the player and then decide the characteristics of the game,” agreed Sosa. And explained that a bad configuration leads to a bad gaming experience. “The mathematic of the game is also a key element: when we see a successful design, we have to try to clone it and to be introduced at the gambling venue so the player can see it in an intuitive way,” he assured.

“The mathematics of the game is the base of the result but en error in configuration can lead to burn a good product”, added Castillo.

“Today it is unthinkable to work isolated from providers. It is impossible to be efficient if we do not have a continuous and fluid contact,” concluded Dechat.