“We are very pleased with the turnout of the exposure that Aruze has had for SAGSE”

2011-11-18

Reading time 1:44 min

(Argentina, exclusive Yogonet.com).- “We brought down for the first time in Latin America our Innovator stepper products and we brought Bamboo Panda and King of Dragons”, said Steve Walther, Vice President, Marketing of Aruze, who participated at the recent edition of SAGSE event. He commented about the performance of the firm at the show and about the current situation and future plans for the Latin American market.

How have you seen this edition of SAGSE show?
The show is fantastic. You had some very good traffic through the show. Very strong decision-makers who have come to look at our products. We have been busy all days, so we are very pleased with the turnout of the exposure that Aruze has had for SAGSE.

What products have you presented?
We brought down for the first time in Latin America our Innovator stepper products and we brought Bamboo Panda, and King of Dragons. It’s a unique fusion of technology between platform gaming steppers and video products, so it’s a great presentation, lots of LED lights illuminate the spin speeds, you can see player’s interaction, and you can see some strong interest from a lot of people that come to our booth.
Our video product is Premium for the area, it’s a fantastic interactive-style product with great sounds, great energy, great graphics, and people are really responding to that a well.

How have you seen the Latin American market, and Argentina in particular?
Well, Latin America is very strong. And economy is stonger, the gaming market is maturing with a bigger strength, so we are very pleased to be participating and rolling into this market. Because it is an expansion market for us. We are just doing our initial roll out of products in a number of locations, we have products in Paraguay, in Panama, we are also moving into Chile and Argentina as well. So we are very pleased and we are looking forward to entering this market stronger and making a good impact for the gaming business.

Are you going to be present in other events in the near future?
We have sponsored SAGSE Buenos Aires and this year we’ve also sponsored SAGSE Panama, we look forward to participating again in Panama next year and we’ll obviously participate in SAGSE Buenos Aires 2012. I will evaluate the other events as they come up, because there are so many of them around the world, with G2E, with ICE and there’s so much to consider and do, that we want to make sure that we use our money wisely to impact our customers best.