Microgaming to supply software to Ladbrokes for Spain and Denmark

Ladbrokes is one of the world’s leading gaming groups, offering players a market-leading suite of gaming and sports betting services. The company, based in Harrow, London, and with online operations in Gibraltar, has agreed to the provision by Microgaming of its market leading Casino and Poker software.

Ladbrokes Spanish facing site, LBApuestas, and its Danish operation will be going live with Microgaming software following the licensing process in both markets. It is expected the first operations will go live in January 2012 and both sites will have access to a huge suite of premium casino titles, provided through Microgaming’s Flash and download casino clients.

Ladbrokes will also be taking Microgaming’s market leading Poker software, meaning Spanish and Danish players will be able to enjoy the world’s most innovative poker software, games and tournament schedules.

Adam Greenblatt, Director of Corporate and Strategic Development, Ladbrokes, said: “We have a strong relationship with Microgaming and our players have always reacted well to their products; we are pleased to be working with them as we target new licences in Spain and Denmark, markets familiar to Ladbrokes already."

Andy Clucas, Head of Business Development, Microgaming, said: “We have had a long and successful relationship with Ladbrokes and are delighted to be entering these two exciting markets with them. Once granted a licence Ladbrokes will be able to offer the most competitive range of products.”