“SAGSE Buenos Aires is and will be the most important event in Latin American’s calendar”

How are you preparing for the 19º edition of SAGSE Buenos Aires?
We have been preparing for 12 months. An exhibition comes to fruition during the three days, but the preparation takes months. In SAGSE we have a commitment of responsibility towards the sector. We always organize events with the highest professionalism and quality, never seen in Latin America: We always offer the best exhibitors and attract operators from the whole region and worldwide. Year after year, we note a growing flow of decision-makers, buyers and directors, in the halls of the event. SAGSE Buenos Aires is and will be the most important event of the year in the Latin American calendar.
 
In SAGSE it is reflected the current situation of the market, and we have very good perspectives for this new 2011 edition. Every year, editions become more and more professional based on the sector development. This international niche evolves, learns, changes and improves. It is clearly reflected on the events we produce, the quality, seriousness and perpetuity.

Do you think that the change of date, after G2E Las Vegas, will be positive? In which way will this change be reflected?
In this edition it will be reflected the success of the coordination with G2E with regards to the change of dates. We feel very proud of being able to take part in the creation of an international schedule for the industry. The products presented in Las Vegas last month will arrive in Aregentina next week. It will bring the latest novelties to operators of the Latin American region, who will surely assist in a massive way.

Why have you decided to include an iGaming Lounge this year?
SAGSE adapts and evolves at the same level as the market and its trends. That’s why we cannot ignore the changes and the expansion that gaming is having to other levels such as iGaming. In this new edition, we will count with a specialized sector dedicated to iGaming. Assistants and participants will find a place to discuss, analyze and debate all the most important issues related to casino, poker, bingo and sportsbooks in the online market.

The activity program will be addressed to the development and promotion of business for the gaming sector, with the aim to update and reinforce the knowledge and connect with the most important figures and directors, creating possible ways of negotiation and strenghtening bonds. Among this personalities and representatives of the industry, there are Spanish-speaking operators, webmasters, affiliate programs, affiliate managers, political agents and decision-makers. In this exclusive meeting, important issues for the industry will be discussed, such as regulation, legalization and legislation applied to the gaming activity, as well as the latest trends both in the online and offline sector, promoting the synergy among participants, with the aim to obtain the best benefits within this event.

How have companies responded to SAGSE Fast Pass?
Considering that it is the first edition and that it was implemented with so little time, the response was exceptional. This product, which arouse from a market research, already counts with active sponsors. This is the real added-value tool. Aristocrat, IGT, Casino Santa Fe and Goody Group already count with this advantages. It is added value and effective personal marketing. When a company is sponsor from Catedralesdeljuego.com, it has the right to have, on top of an annual campaign, with five SAGSE Fast Pass. SAGSE Fast Pass is an exclusive and sponsored pass to have access to SAGSE show in an exclusive and quicker way. This passes will be issued in advance and delivered in the sponsors offices, so they can choose who they want to bring them to.

There are two ways to get those passes:
-The idea is that the same hotel casino operator hires an annual campaign and receives its passes to be used for their company.
-The second alternative is a proposal thought for manufacturers that wish to bring an attention to the operators, targenting intermediate positions, purchase managers, marketing managers, etc. It is an extra value and a clear and effective advertising tool, because it is adressed to interpersonal relations. This passes are the most important marketing tool.

What other novelties will SAGSE present?
SAGSE is the larges and more important Latin American shop window. The latest novelties will be presented in all these sectors: online gaming, software developers, online control, iGaming, CCTV, associations, automatic counters, fake bill detector machines, slots, carpets, tables, digital roulettes, logistic services, electronic tables, software for gaming, reel slots, consulting firms on prevention of asset laundering and finance of terrorism, certification labs, magazines, bowling accesories and games, slot cleaners, processes for means of payment in cash and TITO, encrypted keyboards for ATMs, installation of casinos, ticketing, profesional cards, bingo balls, business uniforms, vending machines, cell inhibitors, layouts, kiddies, redemptions, TV gaming channel, illumination, top box, pinball, table games, social assistance institutes, chips, accesories, spare parts, security companies, hotel and casino decoration, carrousels, floating floors, curtains, furniture, armchairs, table cloths, among other products and services.

Which is the main aim for this 2011?
SAGSE Buenos Aires is the only Argentine event dedicated to presenting all the necessary equipments and services for the installation of casino hotels, bingo halls, lotteries, betting centers, entertainment, iGaming, etc. With 19 years of experience, SAGSE has positioned itself, due to its level of importance, among the three big exhibitions worldwide, together with Las Vegas and London.

SAGSE is the Latin American point of reference. It is an event where the investment for participating guarantees a wide profit, due to the business level, quality of contacts, confirmation of the institutional image and contact among the most important companies worldwide. Our annual goa lis to keep on surprising all the actors and reaffirm our position, thinking that the following year there will be 20 years of success. We are looking forward to seeing you in SAGSE Gaming & Amusement Buenos Aires in Costa Salguero Center, November 9, 10 and 11.