New COO Mike Dreitzer and his BMM North America leadership group including Drew Pawlak, Richard Williamson, Travis Foley, Alisha Ray and Wendy Anderson led the charge over three days. Mike Dreitzer said of the event "Support for BMM has been immense and the new BMM Americas Team is very much looking forward to developing new relationships and continuing to provide the high level of service that the industry has come to expect from BMM. I am very proud to be involved with BMM at this critical stage."
BMM's booth was an eye-catching and vibrant place to be during the show. Wendy Anderson, VP Marketing & People offered "The BMM booth attracted many visitors during the show. The island location allowed people to stop on all aisles of the booth to converse. We displayed bold graphics with a timeline of key events in BMM's history from 1981-2011 in a celebration of our 30th anniversary and included images of local Nevada staff. The 'ceiling' of the booth depicted a world map with all of BMM's global locations."
Anderson added that "BMM also held an industry party at The Mix on the 64th floor of The Hotel at Mandalay Bay during the week of the show. The very private party attracted over 250 G2E guests."
BMM will be exhibiting at SAGSE, Buenos Aires in November and ICE in London in January 2012.