IGT installs its sbX System in Louisiana

Yim continued: "With the ability to create a truly dynamic floor based on their players' favorite games, casinos like Cypress Bayou are able to develop unique and differentiated entertainment experiences like never before."

An integral part of the sbX system for Cypress Bayou Casino is IGT Floor Manager, which seamlessly incorporates with IGT's AVP machines to deliver value and performance. IGT Floor Manager allows access to the industry's largest game-to-system game library and lets operators reconfigure a casino floor with the touch of a button. Cypress Bayou Casino has access to more than 300 games in the IGT Game Library, with new games released monthly.

Additional sbX applications include IGT Media Manager. This application allows Cypress Bayou to instantly refresh media displays with customizable marketing messages that target the right players at the right time for differentiated player experiences.

"We are already seeing the benefit of using sbX," said Tony Rohrer, Cypress Bayou executive director of Gaming Operations. "Deploying Media Manager in a newer area of our floor has increased traffic to an area that had previously been a challenge to populate. We are continuing to develop individualized content to further enhance the customer experience."