“G2E 2011 was no doubt the best show ever for the Interblock team”

How was G2E 2011 compared to other years?
G2E 2011 was no doubt the best show ever for the Interblock team.  Our clients were even more enthusiastic compared to the previous years. We received positive feedback about our installed products at various prestigious casinos throughout Las Vegas. We believe that our cutting edge technology, forward thinking approach and unique design were the talk of the show.

What was Interblock’s aim at the show?
Interblock was presenting its latest technology and products at the G2E show. We introduced two new products at this year event: G4 Organic Bartop and G4 Organic Virtual 07 Black Jack. We expect that these new products will do great, especially in US market. Interblock has presented itself in black and red layout with completely new theme: Fight for the Revenue. To further emphasize this statement we have also hired the American boxer and Heavyweight champion Mike Tyson, which matched perfectly with our marketing theme. The customer’s response was great, so G2E 2011 for Interblock show was a huge success.   

How did you perceive the industry at Sands Expo & Convention Center's halls?
Change of location was a huge step from an organizational point of view but proved to be a success. The overall exhibition showed us a great variety of world’s famous gaming trends in the industry.

What was the feedback from operators?
The most prestigious clients from Las Vegas are enthusiastic about the technology and the appearance of our products installed in their venues, in particular they are satisfied with their financial achievements in the past few months. Because our machines have a unique design and simple user interface the players like to play our products and that is also the reason that practically every casino immediately wants to have our latest gaming machines on their floor.

What are Interblock’s main markets?
We are a global market. We work hard to gain a noticeable share on every market. This year we have been specially focusing on the US market, which is already starting to pay off as we have our machine installed in most of premium casinos in Las Vegas and are also doing a few very big installations across US.

What are your plans for 2012?
The company's goals are to achieve sales growth in US markets in 2011 of almost 400% over the previous year and about 20% in other markets which will be achieved by stable sales in existing markets and new sales in Europe and Asia Pacific regions. At the same time, we have set goals to further optimize the business processes and thus improve the profitability of the company. This will all be possible by satisfying customer needs at the highest level and by having motivated and satisfied employees.