TransAct Technologies introduced its Epicentral Print System at G2E 2011

Epicentral’s Print System one-to-one marketing capabilities provide casino operators an enterprise-wide solution, declaring: “Now It’s Personal.” The Epicentral Campaign Center gives casino operators the ability to fully automate the use of the Epicentral system across the casino floor.  Casino operators will now be able to create specific rules utilizing their gaming, retail and hotel data as well as real-time casino play to determine when to print a particular coupon, all scheduled in a user-friendly application. 

This provides the casino with the ability to create promotional campaigns out as far in advance as they choose and run automatically over any specified length of time. Not only can the casino personalize the individual coupons they wish to create by connecting real-time to both gaming and non-gaming systems, but now they can also choose the time of day, week or year, plus the specific conditions when a coupon is to be issued to a particular player.  This opens up a whole new world of one-to-one marketing possibilities.

The Epicentral Mobile Player gives casinos the ability to offer coupon choices to their players through a smartphone application. Whether integrated into a casino’s existing mobile app or offered separately, TransAct’s mobile app solution allows a player to receive promotional offers anywhere, such as sitting at the slot machine, eating in a casino restaurant, or at home.  The Epicentral Mobile Player app allows the casino to speak directly to their customer before, during or after a visit to their property.  Offers can be sent to any level of customer through the mobile app to encourage a return visit to the property, to welcome them back or promote increased customer-spend while playing a slot machine or table game.  And by offering multiple coupons or promotions, casinos allow players the opportunity to decide on what promotion they want.

Finally, as introduced last year, the enhanced Epicentral Mobile Host allows casino hosts to walk through the casino with an iPad or Smartphone and give coupons directly to players on the casino floor by connecting the smart device using wireless technology either to the Epicentral Server Manager or directly to TransAct’s ServerPort device located in the slot machine.  This provides the casino host or marketing representative the convenience of being able to service the customer on the casino floor, thus providing a more personal experience for the player.  In addition, with the Epicentral Mobile Host, the casino host can enroll a player in an upcoming slot tournament, offer an uncarded player an incentive to sign up for a player card, or devise an abundant number of ways in order to promote to the player.

“Our goal is to make the Epicentral Print System as easy as possible to use for casinos to utilize their player tracking data to create personalized promotions and coupons, and the introduction of these new modules does just that,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies.  “We are excited to introduce these new modules to the Epicentral Print System, which should only magnify the customer experience for casinos and ultimately lead to additional trips and increased play at the slot machines, while also providing the ability for incremental purchases of products or services throughout the casino property.”