Playtech signs up Paddy Power

Paddy Power stated that Isle of Man-based Playtech had provided it with ‘a comprehensive games library’ that comprises slots and table and card games alongside ‘a wide range of branded content in both download and web-based formats’.

The multi-year deal has also seen Playtech supply the Irish operator with its player management tools that include loyalty functionality designed to create significant opportunities for Paddy Power to enhance player returns.

“We have built a strong relationship with Paddy Power over several years and are delighted to be able to further consolidate our service provision to one of the industry’s leading players through this agreement to provide our leading casino technology,” said Mor Weizer, Chief Executive Officer for Playtech.

The relationship between the two began in 2007 when Paddy Power became a member of Playtech’s iPoker network while the operator has more recently joined the developer’s online bingo system run by its Virtue Fusion Limited subsidiary.

“We are excited to announce the launch of Paddy Power’s new casino using Playtech’s technology,” read a joint statement issued by Christopher Coyne and Denise Dunne from Paddy Power.

“We believe it will be best-in-class with an abundance of excellent games added to our market-leading casino promotions for players. Playtech was chosen following a rigorous selection process from among the leading casino suppliers. The project teams have delivered a fantastic online casino that we believe will significantly enhance our online offering.”