Bally wins systems contract with Casino Miami Jai-Alai

The installation, slated for late 2011, will include a broad array of Bally’s latest systems applications, including Windows SDS and CMP slot and casino-management systems with bi-lingual support.

“Bally’s iVIEW will certainly help personalize the player experience when visiting our casino,” said Daniel J.  Licciardi, Chief Operating Officer of Florida Gaming Centers Inc., the parent company of Casino Miami Jai-Alai. “We are in a competitive market and believe the kind of offerings available to players via iVIEW will help differentiate us. We pride ourselves on service, and this is only going to make us better in that area.”

Bally’s iVIEW and iVIEW Display Manager (DM) in-game player-user-interface displays will allow Casino Miami Jai-Alai management to choose where on the game they want to display information and marketing messages used by their patrons to make point-of-purchase decisions and other decisions relating to their customer experience. 

Casino Miami Jai-Alai, located just minutes from Miami International Airport, will use Bally Command Center to upload content on the iVIEW network to multiple devices from a central server.

“Bally’s Windows-based SDS and CMP systems are a great fit for Casino Miami Jai-Alai and we appreciate their investment in our technology,” said Tom Reilly, Vice President of Systems Sales for Bally Technologies. “We are confident Bally will give them the tools they need to take their player experience to a whole new level, while seeing a tremendous return-on-investment.”