“We have just recorded our best ever year”

What are your expectations for G2E 2011?
We are very excited about G2E, Las Vegas. Having recently been awarded a manufacturers and distributors license for roulette wheels we are looking forward to treating it is a local rather than international exhibition. With our new Game Engine called PowerPlay we also hope to bring new excitement to the traditional game of roulette.

What will the company's participation consist of?
My brother, and company MD; Richard and I will be exhibiting. We will be showing the Aurora Roulette Wheel, the Crystal Wheel, the Mercury 360 and Slingshot 2. We will also be showing our range of displays, including our new Baccarat display. But perhaps most excitingly of all, we will be showing PowerPlay, and its various game content.

Do you believe that the change of date and venue will be beneficial?
Certainly the venue is more convenient as we are staying at the Venetian. It will be warmer, which is nice, but best of all is the spacing between itself and ICE.

How did you see the global gaming industry during this year?
We have just recorded our best ever year, year ending July. So I suppose that speaks for itself. Going forward we have so far maintained the same level of productivity, and with our exciting new products I am confident this will continue. I am very much looking forward to the rest of this, and next year.

What has been the performance of the company's target markets?
I think my answer to question 4 applies here. We have always set realistic targets so in recording our best figures for 2010 / 2011, so we out-performed our sales targets. For the coming year, we have raised our targets and although it is early days, we are aleady ahead.

How is the gaming industry affected by the economic crisis that U.S. and Europe are experiencing?
I am sure what is happening around the world is making an impact on all industries. Exchange rates alone is one area where decision making can be re-thought. From our perspective, the pound remains good value and our products exceptional quality, so hopefully we will continue to be successful.

What are the perspectives for 2012?
From a business perspective, we believe we are working in the right direction. We continue to design and manufacture top quality, highly innovative products which bring security and added value to the sector where we specialize and we are very excited about not only 2012, but the future in general. But if I may, from a personal perspective I am also very much looking forward to the Olympics, for which my family and I have tickets.