Cambodian casino chooses Bally System Solutions

After an extensive evaluation process in which NagaWorld considered several systems providers, they selected Bally’s CMP player-tracking system and promotions solutions; iVIEW player-user-interface displays; and TableView real-time automated table tracking and management solutions to manage NagaWorld’s new casino expansion.

“During our thorough evaluation process, we considered a number of factors including costs, benefits, and commitment to innovation,” said Mike Ngai, NagaWorld’s Managing Director, Casino Operation and Property. “In the end, Bally met all those criteria but what really led us to choose Bally systems solutions was their reputation as a major systems supplier in our region and their commitment to strong, local support.”

“We’re honored to have been selected by NagaWorld as a technology and innovation partner,” said Cath Burns, Bally Technologies’ Vice President and Managing Director of Asia-Pacific. “They are a growing, sophisticated gaming operator and the fact that they chose Bally is the highest of compliments. We look forward to helping them enhance their player retention and rewards programs with our trailblazing bonusing solutions and powerful casino-management system.”

The NagaWorld contract and implementation follows a string of new contracts in Asia-Pacific, where Bally has significantly grown its systems market share the past several years. Other recent systems awards include Galaxy Entertainment Group GEG, Sands China and Sociedade de Jogos de Macau (SJM).