“Aruze will show the breadth of its portfolio at this year’s show”

What are your expectations for G2E 2011?
At G2E 2011, Aruze Gaming America will show that “We’ve Got It All” and build upon the momentum created after last year’s event. We will once again display products that focus on the player’s experience. We look forward to showing off all our hard work over the last year to existing and new customers at this highly anticipated event. We have expanded the size of our presence and increased the number of games on the floor 25% over last year.

What will the company's participation consist of?
Aruze will show the breadth of its portfolio at this year’s show. Our new Innovator steppers with Radiant Reels are sure to bring a new spin to those looking for exciting steppers. To compliment Paradise Fishing, we will also be showing Amazon Fishing a new game that uses our Reel Feel Gaming Technology with a new fishing locale. We will also be featuring our new G-STATION multi-station products with Lucky Big Wheel, new G-LINK products with Fortune Festival, new standalone G-SERIES products with Wild Banana and Arctic Sun, and even our Poker Collection will be on display.

Do you believe that the change of date and venue will be beneficial?
The new date will provide operators the opportunity to review their products while currently considering budgets for 2012.  This will be an excellent opportunity for those operators to gauge their spend and identify products to select for the coming year.  The new venue will provide a fresh face on the show and revitalize some interest.

How did you see the global gaming industry during this year?
The last year has been a level year for the industry.  We are poised in North America for a recovery in the industry, while at the same time other areas of the world are still expanding, like Macau and South America. Now is a good time to attend G2E to prepare for even further recovery in 2012.

What has been the performance of the company's target markets?
Aruze continues to perform well in our target markets.  We continue to expand our presence in Asia and Australia, and in North America we have begun to experience some fantastic acceptance of our product and look forward to leveraging that to expand our share of the market.

In which way did the economic crisis that affects US and Europe affect the gaming industry?
The Global Financial Crisis has definitely impacted the gaming industry which means customers are much tighter with their capital spend. This means that the number of games purchased annually has decreased. As a supplier, we have to fight harder for market share and that is fantastic for consumers.  This competition will power further innovation and will improve the gaming experience for all as the economic crisis abates and spending at casinos return to a pre-crisis level.

What are the perspectives for 2012?
Next year is looking very strong for Aruze. As you will see from our product at G2E, we have an abundance of new product ready to go into casinos around the world. We have been getting strong feedback on our product, and performance has matched.  We look forward to 2012 with optimism that our product will continue to perform well and player excitement will grow.