“This will be the first G2E where our stand will feature all our core brands”

What are your expectations for G2E 2011?
G2E is of course, a key show in the gaming calendar for the whole industry but this is a particularly important year for Crane Payment Solutions since our reorganisation at the end of 2010. This will be the first G2E where our stand will feature all our core brands, namely NRI, CashCode and Money Controls - so customers will have the opportunity to see all that Crane Payment Solutions has to offer them, in one place.

What will the company's participation consist of?
We will be displaying the best Crane Payment Solutions has to offer from across our range. Amongst the products we will have on display will be the Money Controls’ Ardac Elite and CashCode one bill validators. This is the first year that all Crane Payment Solutions’ core brands, including NRI, CashCode and Money Controls, have been displayed together on one stand; so with a new date and venue for G2E it’s a new start all around!

Do you believe that the change of date and venue will be beneficial?
The G2E organizers have obviously carefully considered the date, location and facilities and we are looking forward to exhibiting at the new venue.

How did you see the global gaming industry during this year?
From a Crane Payment Solutions perspective having a global presence and a wide range of products from four successful and established brands with a strong customer focus, has helped to deliver a good performance for the business this year.

What has been the performance of the company's target markets?
We are pleased with the overall level of business that Crane Payment Solutions has achieved this year. The new company structure has strengthened and enhanced the products and service we can now offer our customers. We have a large sales network and global offices which allow us to connect with our customers in all markets and regions even more closely than before.

How is the gaming industry affected by the economic crisis that is being experienced in the U.S. and Europe?
Obviously the economic crisis has had an effect on everyone in the US and Europe – not just those involved in gaming. As Crane Payment Solutions we have a strong offering and an expanded product range which has helped to ensure a good business performance – nevertheless, like everyone else we are looking forward to the recovery of the economy which will come!

What are the perspectives for 2012?
At Crane Payment Solutions our main perspectives will continue to be innovation, quality and customer service. We are looking forward to developing new products across the brands that meet our customer needs and expectations and to working with them to build a strong future for us all.