Scientific Games to launch its Lucky Card in 2012

The Lucky Card introduces Scientific Games and its lottery customers to the prepaid gift card industry, which is expected to reach over us$ 17 billion in the US in 2011 according to the Mercator Advisory Group.

Initially retailing for us$ 25, Lucky Card offers the gift card purchaser or recipient a us$ 20 prepaid MasterCard gift card and a us$ 5 instant lottery scratch game with the opportunity to win up to us$ 500. No validation or cashing of prizes is required by the retailer at point-of-purchase, which streamlines the retail process. The Lucky Card is activated through a simple internet or phone process, with the guaranteed us$ 20 value, plus any instant game winnings, loaded onto the card immediately. Once activated, Lucky Card can be used anywhere MasterCard is accepted.

“Lucky Card is an exciting new product that not only offers consumers a creative alternative to the traditional prepaid gift card, but opens the door to new markets and new revenues for our lottery customers,” said Jim Trask, President of the Printed Products Group for Scientific Games. “Sold at big box stores, drug store chains and existing lottery retailers, gift cards are an entirely untapped opportunity for lotteries and the Lucky Card is a best-in-class concept that’s earning positive early reactions. With the gift card industry expected to reach over us$ 17 billion in the US this year, we believe the Lucky Card has great potential for the lottery industry.”

Lucky Card is competitively priced for the existing prepaid gift card market, which typically adds a us$ 4-5 surcharge to a us$ 20 gift card with no additional value offered to the customer.